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On the weekend, my business partner and I went to establish new bank accounts for Gremolata.  We had a 2:00pm appointment and I was assured that all I had to do was show up, sign some documents, and be done – max 5-10 minutes.  I can be so naive sometimes.

Of course, it turned into a flood of paperwork, documents, signatures, witnesses, initials, duplicates, and authorizations just to give the bank our money.  Now I understand that the bank wants to limit their liability and to protect the interests of the client but the process was certainly not customer-focused.  This has always puzzled me about the banking and insurance industries…why do they make it so difficult to give them your money?

I have worked in several industries outside of the finance and insurance world and I have yet to find one where paperwork and multiple forms are so rampant.  The health insurance industry in particular is filled with paperwork and forms.  I have always believed in making the sign-up experience as painless as possible for the customer.  After all, why would you make the process for a customer to give your their money so tedious that they would consider not following through.  At Benecaid, we are always trying to reduce paperwork and automate the process because we believe that the barrier to accessing our products should never be the paperwork involved with purchase.  I wish more companies in our industry would follow this philosophy.  It would have reduced my level of frustration with the bank on Saturday.

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